The Hartford Financial Services Group, Inc. announced Wednesday it is launching a marketing campaign encouraging Baby Boomers to “Prepare to Live” in retirement.
The campaign will air with a series of 15-second television commercial that will air during the NCAA basketball tournament and print and Internet advertising that focus on confident planning, control and choice in retirement planning.
The television ads feature Hartford’s familiar red Hart Stag, but in a new and modern computer-generated imaging format. In the spots, a silhouetted Stag serves as a trusted guide, finding his way through various terrain and obstacles before returning to his traditional, ceremonious pose on top of the mountain.
The marketing campaign is part of the company’s effort to help support financial professionals and their Baby Boomer customers as they approach retirement.
The print advertising will run in publications such as National Geographic, The New Yorker, Time, Newsweek, Smithsonian, Money and Fortune.
Hartford, which is based in Simsbury, Conn., is one of the nation's largest financial services and insurance companies, with 2006 revenues of $26.5 billion.
