ING announced Monday it has introduced a marketing and sales program aimed at making it easier for life insurance producers to better serve their business clients.
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The program, Blueprints for Business, offers sales support through interactive software, an updated web site, marketing materials, and regional seminars.
The Blueprints for Business program follows ING's Blueprints for Life, which was launched last year and focused on wealth transfer planning strategies.
Insurance products are issued by ReliaStar Life Insurance Co., Security Life of Denver Insurance Co., and in New York only by ReliaStar Life Insurance Co. of New York.
ING is a Minneapolis unit of Dutch banking company ING Group.
