Merrill Lynch & Co. will soon start selling its mutual funds, separately managed accounts, and closed-end products through rival brokers in this country under a non-Merrill brand name.
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"It's very difficult for financial advisers of other firms to recommend a Merrill product," said Robert Doll, the president of Merrill Lynch Investment Managers, said at a news conference Tuesday.
Merrill has picked a new name for the funds but is waiting for it to clear legal hurdles, Mr. Doll said in an interview.
Sales of the rebranded funds are to start next quarter. The Merrill and Mercury names will still be used for products that Merrill sells directly to individuals, to institutional investors, and abroad.
