Scottrade Inc., a St. Louis online investment firm, has launched an television and online advertising campaign.
The ads, which began appearing Monday, feature Rodger Riney, the firm's founder and chief executive officer, in a Scottrade-branded helicopter on a quest to discover what customers like most about Scottrade.
The commercials will run on major television networks, including ABC, NBC, CBS, CNBC, CNN, and Fox News, Scottrade said.