Senior EVP, Deposit Services Manager, BB&T
BB&T has gotten a good return on its investment in Donna Goodrich, who began her career in the bank's leadership development program in 1985.
Goodrich has served in a variety of roles at the North Carolina-based regional, from retail banking officer, to mergers-and-acquisitions analyst, to corporate funding manager. In her latest, she has helped BB&T get retail transaction accounts growing again despite regulatory headwinds and the end of free checking.
The deposit services team she leads has successfully reengineered its offering, and it hasn't let a year go by without winning internal recognition in the Chairman's Innovation Awards. (Last year the group was recognized for developing a new client profitability model.) Goodrich serves on BB&T's executive committee. A past chair of the North Carolina Bankers Association, she was elected in December to chair the Federal Home Loan Bank of Atlanta.