OppenheimerFunds Inc. has unveiled an advertising campaign that it said makes the first major change in seven years.

The New York fund company said Monday that its "Numbers" campaign "combines solutions-based messaging with cutting-edge digital animation." Ads are to appear on television and in print and online media, aimed at both advisers and investors.

OppenheimerFunds had $225 billion of assets under management at June 30.

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