HNC Software Inc. said it has formed a marketing alliance with Exchange Applications Inc., which makes the Valex software for customer relationship management and marketing campaigns.

HNC, a specialist in predictive software that is widely used in the financial, retailing, and other service industries, said it will integrate its ProfitMax system with Valex.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.