UBS AG's U.S. brokerage plans to announce a new recruiting deal to attract financial advisers from its competitors, people familiar with the situation said Tuesday.

UBS Wealth Management Americas will offer top-tier advisers as much as 280% of their annual production to join the firm if they meet certain asset transfer guidelines, according to two people familiar with the package. The deal is an increase from UBS' previous offer of roughly 220%, although the firm had basically put its recruiting efforts on hold in recent months.

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