Seeking to increase sales through banks and credit unions in two key regions, VantisLife Insurance Co. says it plans to hire executives in the Midwest and California next year.

"2010 is going to be a big growth year for us," Craig Simms, a senior vice president at the Windsor, Conn., company, said in an interview this week. "We expect to hire a business development person in the Midwest and another in California before the end of the year. We expect to add 20 or 30 more banking relationships next year by growing beyond our comfort zone."

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