Visa Inc. is trying to strengthen its relationship with small, minority-owned businesses.
The San Francisco payments company announced a partnership Wednesday with the U.S. Hispanic Chamber of Commerce.
Under the agreement, Visa is to offer the trade group's members access to a variety of business management tools, including a Visa Facebook community that offers news and educational resources for entrepreneurs, online podcasts and workshops, cash-flow management workbooks and point of sale signage.
Visa said that marketing its products through the chamber, which represents about 3 million Hispanic-owned businesses in the United States, could help it better reach one of the fastest-growing business demographics in the country.
The company is "committed to doing our part by developing payment products and services that enable merchants to strengthen and grow their businesses and, in turn, help drive economic growth," William Sheedy, president of Visa's Americas region, said in a press release.
In addition to offering access to its small-business tools, Visa and the chamber plan to develop payment acceptance products catered to group members, with a focus on those with sales of $1 million or less.