NetSpend Holdings Inc. is launching a rewards program for its prepaid debit cardholders using a merchant-funded system provided by Cardlytics Inc., the companies announced Feb. 4
The program, called NetSpend Payback Rewards, is scheduled to roll out this quarter, according to a press release.
Cardlytics’ system sends merchant deals to cardholders based on their transaction histories and geographic position. Cardholders activate the rewards online through NetSpend’s website and use their cards to make qualifying purchases at the specified retailers.
NetSpend is the third prepaid partner for Cardlytics, which also has agreements with FSV Payment Systems Inc. and AccountNow Inc. (
