PayThink

I am writing to correct several inaccuracies in Credit Union Journal's coverage of the NCUA Board action July 20 regarding share insurance calculations and assessments.

This is to correct erroneous articles that appear in the July 23, 2009 online edition and the July 27, 2009 online and print editions of the Credit Union Journal. All three articles incorrectly assert that former WesCorp CEO Robert Siravo received a $6-million payout after NCUA placed WesCorp into conservatorship.

"No Money, No Campaign-ey" is Publisher Frank Diekmann's way of expressing why CUNA CEO Dan Mica says there will be no national CU branding campaign. I doubt such a campaign could ever work. Effective brands are based on being different from competitors in a way that is motivating to the prospect. To a prospect, credit unions, on average, are little different from banks, on average. "On average" is important because a national campaign must be based on a point of difference that most credits can prove. That generally brings us to "member owned." Unfortunately that doesn't appear to be a big deal to prospects. If it meant a lot to them, credit unions would already have a much larger share of the financial services market.

It was a comparison that seemed at first too histrionic to enjoy much of a shelf life: Rolling Stone reporter Matt Taibbi called Goldman Sachs a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money.” Funny, but not necessarily something to float in the mainstream financial media.

Things will start to wind down in Washington this week as lawmakers prepare for their summer vacations. Overly ambitious hearing plans have already been scaled back. But things aren´t over quite yet. Look for a flurry of activity coming out of the Treasury Department. Legislative language on a revamp of derivatives rules should be released, though the Treasury has not given a firm date and time. It will be the last piece of the Obama administration´s regulatory restructuring plan.

This is the second panel of a House Financial Services hearing on bank regulators' views on the Obama administration's regulatory restructuring proposal. Treasury Secretary Timothy Geithner was alone on the first witness panel; he defended the plan. The bank regulators are expected to push back against the consumer protection regulators and, in some cases, the elimination of the thrift charter.

It´s open season on regulatory restructuring: Bank regulators are gathering in the House Financial Services Committee this morning to share their views on the Obama administration´s plan to overhaul the financial system. BankThink is brining you live blogging coverage of the hearing, which will consist of two panels of witnesses. Treasury Secretary Timothy Geithner will take the stage first, alone. He´ll be followed by Federal Reserve Chairman Ben Bernanke, FDIC Chairman Sheila Bair; Comptroller of the Currency John Dugan, OTS Director John Bowman, and Joseph Smith, Jr., the North Carolina state banking commissioner, testifying together. Stay tuned.

Editor's note: this is the second of two articles exploring how the financial crisis impacts CU employees. The first article can be found here.

Aug. 1 marks the date that financial institutions and other creditors must be in compliance with the Red Flag provisions of the Fair and Accurate Credit Transactions Act of 2003 (FACTA).

"We have to cut costs." That statement has become the mantra of the past two years, leaving many already-lean credit unions faced with some tough decisions. Reducing personnel or closing branches early might chop expenses, but these tactics could also erode service. Salary freezes might cause top employees to look elsewhere. Delaying new product offerings could put the institution at a competitive disadvantage in the market.