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In my last article, I described how to create a strong data foundation for your organization. As a brief review, I discussed the importance of clean data and setting up processes to ensure that the information that you capture about your members is standardized and consistent. In this article, I will describe how you can utilize clean and standardized data to improve your direct marketing efforts.
February 19
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A report on the Feb. 8 "CU Journal Daily Briefing" cries out for a strong dose of clarification to illustrate how credit union net worth levels really affect credit unions-and not leave your readers with a misguided view of what is happening.
February 19 -
Whether it's a matter of heading critics off at the pass or reacting to critics who have already arrived there, NAFCU President Fred Becker has sent an e-mail to the trade group's member credit unions addressing what has, at least on the surface, the appearance of a potentially thorny dilemma.
February 19 -
WEST MIFFLIN, Penn. - The first runner-up in the Frankies goes to Century Heritage FCU, which, by coincidence, does a terrific job of communicating the century of heritage that credit unions have.
February 12 -
* The $48-million Isabella Community Credit Union in Mt. Pleasant, Mich., which operates a student-run credit union at Mt. Pleasant High School in conjunction with the Mt. Pleasant Area Technical School and the MPHS Accounting Class to operate the SRCU. Faculty and staff can also use the full-service credit union. CEO Jay Anders said the credit union hired "student tellers in the summer, and trained them about credit union service, philosophy and uniqueness to be ready for the fall opening." It also gave away 800 "squishy footballs" to throw out at local high school homecoming games, according to Heather H. Harris.
February 12 -
How do you tell your story? Seems simple enough. Here's what we are. Here's why we do what we do. Here's how we're different.
February 12 -
The hallmark of former NCUA Chairman Dennis Dollar's term was making life better for members by reducing the regulatory load on their credit unions. Ironically, the hallmark of current NCUA Chairman JoAnn Johnson's could very well be to have made life better for those same members by adding a regulation or two.
February 5 -
I am writing to clarify a misleading article about Velocity Credit Union's lawsuit against The Standard Insurance Company (Credit Union Journal Online, January 16, 2007).
February 5 -
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The Credit Union Journal has a very special announcement. Thanks to the support of the CO-OP Network, as part of our Business Development & SEG Conference April 12-13 in Boston, the Journal has arranged for a tour and dinner at America's Credit Union Museum in Manchester, N.H.
February 5
