NEW ORLEANS-Regulatory change is coming, but this time it's going to be bigger-and different-than what financial institutions have ever experienced.

NEW ORLEANS-Coming from a former comedian who hosted a cooking show and peeled potatoes with a workbench grinder, CU lenders got some not-so-silly advice-pay attention to what members and customers want in this changing economy.

SAN ANSELMO, Calif.-The nation's banks were citing decreased interchange income for what were to be new debit card fees, but one new analysis suggests that banks could have generate nearly double the potentially $875 million in monthly debit card fees just by lowering their deposit rates by as little as 0.01%.

ALEXANDRIA, Va.-Bill Myers is only a few months into his position as director of NCUA's Office of Small CU Initiatives, and it wasn't long before he would see the biggest issues facing the CUs he's charged with assisting.

VIENNA, Va.-Navy FCU said last week it has partnered with Cartera Commerce to launch a rewards program that offers members extra cash back and rewards points with online shopping offers linked to their credit card accounts.

LAS VEGAS-The new membership numbers credit unions are seeing are great, but one person is cautioning that what happens next is even more important.

The Indiana Credit Union League board of directors elected table officers: Lori Gonzalez, Members Choice FCU (chair); Frank Gulley, Afena FCU (vice chair); Dave Fleming, Union Baptist Church FCU (secretary); and Doug True, FORUM CU (treasurer).

DES MOINES, Iowa-It may not be long before prepaid reloadable card transactions overtake checks, and it's possible that at some point such transactions could even eclipse cash.

LAKE BLUFF, Ill.-According to Michael Moebs, the CEO of Moebs $ervices, the up-and-coming transaction every credit union should be watching is ACH."

NEW ORLEANS-At CUNA Lending Council's 2011 Annual Conference here, Credit Union Journal asked attendees, "What's working with loans?"

Mid-Atlantic Adds MembersMIDDLETOWN, Penn.-Mid-Atlantic Corporate said it continues to add new members, with more than 700 CUs having committed more than $129 million in capital, $119 million of which is in Perpetual Contributed Capital (PCC), giving Mid-Atlantic Corporate one of the highest PCC levels of all the corporates in the country.For info: www.midatlanticcorp.orgCU Solutions Grp Partners With DellLIVONIA, Mich.-Dell, Inc., now offers discounts on computers and devices through the Invest in America program, available exclusively through credit unions from the CU Solutions Group, a provider of human resources, technology, marketing and membership enhancement solutions for the credit union industry.For info: www.cusolutionsgroup.comPSCU Helps Affinity Plus FCUST. PETERSBURG, Fla.-PSCU Financial Services said its Total Member Care representatives assisted $1.3-billion Affinity Plus FCU, St. Paul, Minn., with increased call center volume generated by a 4%, 30-year fixed mortgage rate offer that was e-mailed to 70,000 members. The campaign generated a 14% response rate with 11,000 members contacting Affinity Plus for additional information.For info: www.pscufs.comCU 24 To Host Conference At SeaTALLAHASSEE, Fla.-Credit Union 24, the country's largest credit union-owned ATM and point-of-sale network, will host "It's Your Network Credit Union Conference" in honor of its 30th anniversary April 19-23, 2012, aboard Royal Caribbean's Jewel of the Seas, which departs from Tampa, Fla. and makes a round-trip with a port-of-call in Cozumel, Mexico.For info: www.cu24.comVantiv Rolls Out Prepaid CardsCINCINNATI-Vantiv has introduced its first prepaid program, offering general purpose reloadable cards. The cards can be branded by participating financial institutions and used anywhere MasterCard is accepted in the U.S. The prepaid program is part of the planned family of Vantiv prepaid programs, which will include a single value card, incentive/rebate/reward/disbursement card, payroll card, parent/teen cards, and campus cards.For info: www.vantiv.comDesertview Adds Online TrainingHUNTINGTON, Utah-Desertview FCU has signed with TRC Interactive to train its staff with TellerSolutionOnline. The program includes the following module: Your Role as a Teller, Customer Service, Professional Dress, Products and Services, All About Money, Counting Cash, Checks, Identification, Check Cashing, Deposits, Payments, Withdrawals, Miscellaneous Transactions, The NCUA, and more.For info: trcinteractive.comNew Card Issuance System UnveiledMINNETONKA, Minn.-Datacard Group introduced Datacard MX6000 card issuance system, a complete card-to-envelope solution that delivers full-color cards and highly personalized carriers on demand, starting from white card stock and blank paper. The system can print up to 1,500 unique cards per hour.For info: www.datacard.com Diebold Enhances VWCU's ATMsNORTH CANTON, Ohio-Diebold said it is refreshing the ATM fleet at $1.1-billion Vantage West CU to meet new regulatory guidelines and increase member conveniences, streamline business operations and enhance security by adding deposit automation functionality and providing numerous integrated services.For info: www.diebold.comCO-OP logoCO-OP Expands Rewards ProgramRANCHO CUCAMONGA, Calif.-CO-OP Financial Services is expanding its rewards offerings with ShoppingFLING, a standalone, merchant-funded rewards program offered in partnership with RewardsNOW, Inc., Dover, N.H.For info: www.rewardsnow.com or www.co-opfs.orgMerdianLink Boosts Online AppsCOSTA MESA, Calif.-MeridianLink said it has helped $653-million San Francisco FCU increase online membership applications to hundreds per month from just a few dozen per month following the recent deployment of the company's platform.For info: www.merdianlink.comcuna mutual group logoCUNA Mutual Expands Investment SvcsMADISON, Wis.-CUNA Mutual Group, through its registered investment advisor affiliate, MEMBERS Capital Advisors, is expanding its Credit Union Investment Advisory Services (CUIAS) program in anticipation of an increase in deposits from new members due to Bank Transfer Day.For info: www.cunamutual.comOpteva ATM Hardware RevampedNORTH CANTON, Ohio-Diebold, Inc., said it has re-engineered its Opteva ATM hardware to support anti-skimming efforts with a new design for the bezel-the portion of the ATM containing the card slot and the surrounding area-to not only detect skimming activity, but to help prevent it.For info: www.diebold.comServerside Grants License To CUSOLONDON-Global card customization specialist Serverside Group announced the granting of a license of its U.S. card customization patents to Florida-based CUSO United Solutions and the release of United Solutions from the suit brought against it (and other parties) by Serverside in Delaware.For info: www.ssgl.comSWCCCU Signs With CU CentersINDIANAPOLIS-Shared branching vendor Credit Union Centers said $19-million Southwest Chicago Chapter CU has signed to use its shared network of more 4,400 branches nationwide.For info: www.cucenters.com

DEMOCRAT U.S. REP. FRANK

To re-engage members, try using multiple channels. Better yet, ASK how they want to hear from you. A simple online or e-mail survey can provide a wealth of information about members' communication preferences.

It's not like the past few years haven't seen growth in at least a few job categories. Political Ad Distortion Enhancer. Bruce Jenner Facial Expression Stand-in. Steve Jobs Mythmaker. And within CUs, financial counselor.

It's not about fees. It's about you and me making an intentional difference for our neighbors, small businesses, and families. It's about helping others create a firm foundation for their future. That's the Credit Union difference.

CARSON CITY, Nev. – An early version of Friday’s special bulletin on big credit union mergers incorrectly stated that Greater Nevada FCU was among the numerous Nevada credit unions eliminated through mergers over the past few years. Greater Nevada is still active.

ANAHEIM, Calif. – A man wanted on suspicion of heisting a Schools First FCU ATM from a Wienerschnitzel fast food restaurant has been arrested, police said Friday.

NEW ORLEANS – Riverland CU has signed with Geezeo to install the company’s personal financial management and web-based marketing platform.

MOON TOWNSHIP, Penn. – Clearview FCU has been accepted as a member of the Federal Home Loan Bank of Pittsburgh, which will give the $730-million credit union access to the FHLB’s correspondent services as well as mortgage funding.

MADISON, Wis. – Summit CU has installed IBT’s CUBS Credit Union Branch Capture forward presentments technology to connect its 24 branches with the main office of the $1.7-billion credit union.