Account holders don't want to abandon their trusted financial institution to begin their investing journey, but they are currently forced to, given their lack of options. While third-party applications offer digital investing opportunities, consumers want simplicity and wish to build their financial future with the secure, reliable and stable banks that they have an existing relationship with.
InvestiFi CEO, Kian Sarreshteh, sat down with Arizent's VP of Research and Content, Janet King, to talk about why banks should capitalize on their trust advantage and bring digital investing in-house. Topics covered within the session include:
- How banks can keep assets within their ecosystem with a white-label digital investing platform
- Research on account holders use of third-party apps and what this means for banks
- The impact on the customer experience when banks offer in-house investing options
- Why a digital investing partner should be seen as a compliment instead of a competitor
Register to watch this interactive discussion
