How to Rethink the Customer Experience — Harmening
April 20, 2013 1:09 PM
2:00 Banks have to reconsider how their customers are using mobile technology, branches and ATMs, and successful companies will create an "integrated multichannel experience," says Bank of the West's Andy Harmening, a senior executive vice president and regional banking group head. He spoke to American Banker at the annual Best Practices in Retail Banking Symposium.