Track 1: Innovation and partnerships: Engagement & retention — Delighting SMBs at scale

Small businesses have long been called the 'problem child' of business banking. With five million businesses launching this year, small business is big business and the competitive landscape is fierce. This session dives deep into how FIs have everything they need to empower their SMB customers to grow. Giving SMBs services requires data and financial spreading. That's true whether the service is lending, payments, or cash management. It's also an opportunity to engage businesses with a highly personalized way to give them personalized product offers and insights to help them grow their financial health. Give SMBs what they need before they explore other offerings. Lastly, it will move into how financial institutions can offer the best customer experience across lending, payments, and marketing.