Web Seminar

From clicks to visibility: Navigating AI-driven search

Past event date: December 3, 2025 Available on-demand 60 Minutes
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AI answers and zero-click results are reshaping how financial content gets discovered. Traditional SEO isn't enough. Visibility now depends on how well your content can be read, trusted, and used by intelligent systems.

Join us to learn how Answer Engine Optimization (AEO) works, how zero-click affects measurement, and what financial content teams can do to stay discoverable.

Takeaways:

  • AEO essentials for financial content
  • Making zero-click work for your brand
  • Structuring content for AI and voice
  • Measuring authority when clicks go down
Speakers
  • Sarah DiCara
    Head of Audience
    MoneyLion and GOBankingRates
    (Speaker)
  • Pam Piligian
    CMO
    Navy Federal Credit Union
    (Speaker)
  • Jaya Kandaswamy
    SVP Product, AI, and Innovation
    City National Bank
    (Speaker)
  • Janet King
    Janet King
    SVP, Content Strategy
    American Banker
    (Moderator)