Financial institutions are always seeking to understand what influences customer behavior and loyalty. But humans are complex, and uncovering the key factors that matter most is no small task.
American Banker, in partnership with creative experience agency Monigle, conducted a survey that sheds light on the four critical aspects of customer experience: sensorial, intellectual, emotional, and behavioral.
Watch this webinar to learn:
- How financial institutions are measuring up in key focus areas
- Which factors are gaining importance to consumers
- What steps FIs can take to become the brand of choice
