Banks and credit unions continue to hold consumers' trust, but that advantage is no longer enough to secure the next generation of deposit relationships. As Gen Z and Millennials increasingly prioritize seamless digital experiences, personalization and intuitive money movement, fintechs are reshaping expectations and raising the competitive bar. New American Banker research, sponsored by Fiserv, explores what drives younger consumers' financial provider choices, why long-term loyalty is evolving and how financial institutions can combine their trust advantage with modern digital experiences to strengthen relationships and sustain deposit growth.
In this Gen Z and Millennial consumer-based research, you'll discover
- Why trust alone is no longer enough to win younger customers
- What Gen Z and Millennials value most when choosing financial providers
- How personalization and digital experiences influence loyalty and deposit growth
- Which capabilities banks should prioritize to remain competitive with fintechs