AI agents are reshaping how consumers shop, pay and engage with brands. In this article, Mladen Vladic, Head of Product, Payment Networks at FIS®, explores how transaction and basket intelligence are powering the next generation of loyalty and offers — and what it takes to win at the moment of purchase.
What You'll Learn:
- Why agentic commerce is projected to drive up to $5 trillion in global retail revenue by 2030
- The difference between transaction intelligence and basket intelligence — and when each creates value
- How real-time, personalized offers at checkout are replacing traditional points-based loyalty
- Why unified ecosystems across issuers, merchants and brands are key to frictionless payments
- What cross-industry reward partnerships and AI-embedded experiences look like in practice