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Leigh Anne Kelley

Senior Vice President of Database and Direct Marketing

Regions Financial Corporation

Leigh Anne Kelley is Senior Vice President of Database and Direct Marketing at Regions Financial, the only Fortune 500 Company headquartered in the state of Alabama. She is responsible for Marketing data infrastructure management and data warehouse initiatives with the goal of turning raw customer data into business intelligence for use throughout the Corporation. Additionally she manages direct marketing efforts which support the many Marketing campaigns focused on the Companyís key strategic initiatives. Prior to Regions Financial, Mrs. Kelley worked at South Trust Bank/Wachovia for eight years. During that time, she held positions as Senior Vice President of Marketing Customer Information Management, Group Vice President of Data Warehouse and Marketing Research, and Vice President of Marketing Research and Direct Marketing. Mrs. Kelley also worked at BellSouth (Birmingham, AL) for 14 years. During that time she was promoted to positions of increased responsibility: Assistant Manager (Marketing Planning and Analysis), Product Manager (Lines of Business), Senior Manager (Marketing Research) and Director (Consumer Marketing Research). Mrs. Kelley received her bachelorís degree (Summa Cum Laude) in Marketing from The University of Alabama and earned a MBA (Summa Cum Laude) from Samford University.