Stu Richards


Stu Richards is CEO of Bredin, Inc., a B2B marketing consultancy which helps Fortune 500 firms develop profitable, long-term relationships with small businesses. He is responsible for setting organization strategy, business development, client engagement supervision, and partnership and alliance development.
A 16-year veteran of small business research and marketing, Stu is a frequent speaker on the topic of marketing to small businesses. Stu joined Bredin in 1997 as vice president of marketing. He was named president in 1999 and CEO in 2001. Stu holds an MBA from the Amos Tuck School at Dartmouth College and a BA from Middlebury College.

Recent Stories From this Author

Channel Optimization: New Research on Acquisition and Service
June 24, 2013 This session will cover new and original research on the channels to use to engage and serve small businesses. Using data from...

Best Practices in Engaging Small Businesses Online
July 18, 2011 To attract new clients and increase operating revenue, bank marketers are adjusting their marketing strategies. “On...