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Consumer 'Protection' Only Seems to End Up Hurting Them

JUL 19, 2012 12:00pm ET
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It is remarkable how politicians "protect" America's consumers.

In the era in which the entire banking system has been divided by the politico-regulatory-consumer protection establishment between "good banks" and "bad banks" - with all banks in the "bad bank" category – the consumers whom these politicians and regulators seek to protect are getting screwed.

Let's take a look at the series of brilliant reforms undertaken to "protect" consumers.

First came the Card Act of 2009. Meant to curb excesses of various tactics widely used by card issuers  - and the card-issuing industry certainly bears responsibility for instituting a series of billing techniques that brought on this regulation – the result has been to cause banks to dramatically raise their credit standards as it has become nearly impossible to re-price riskier consumers. What's more, the realized APR on credit cards has risen as lenders are less willing to offer favorable interest rates. This "consumer protection" has caused fewer consumers to have more expensive credit. Very pro-consumer.

Then came Dodd-Frank and the Consumer Financial Protection Bureau. This legislatively un-defined and unaccountable regulator is wreaking havoc in the industry, freezing all innovation, and making most lenders nervous about expanding below the very upper echelon of the universe of creditworthiness, lest their regulators start raising Cain about a repetition of the subprime mortgage disaster.

The result? A record number of consumers are forced into finance company loans and payday lending for credit, at exorbitantly higher borrowing costs. Again, a real pro-consumer outcome.

Let's then take a look at the "Durbin Amendment," which adjudicated the great interchange battle in favor of the retailers and against the banks, by limiting debit card interchange. Again, the card companies are not without blame for causing this outcome. Interchange had historically been a "cost-based" rate-setting exercise. In an era with historically low cost of funds and fraud costs better contained, one would have expected Interchange rates to drop. Instead, they continued to rise. So the Durbin Amendment capped interchange rate for Debit Cards. There isn't a consumer in the U.S. who has seen any impact on retail prices, as the retail lobby promised. As the margin that was coming from retail transactions fell, debit cards no longer enhanced the profitability of checking accounts. So the banks, led by Bank of America, tried to adjust the pricing of debit card usage to the consumer. The political establishment was up in arms! "Hidden Fees" they cried (though these were the most openly-communicated fees one could imagine). All the banks had to back down. The result? Banks had to raise minimum deposit balances for free checking, to the point where many consumers were priced out of the traditional banking market. Where did they go? To the less regulated or unregulated world of prepaid cards and check cashing facilities with far greater consumer costs than those ever charged by banks. Another "pro-consumer" triumph. 

So as the politico-regulatory-consumer protection establishment makes successive pronouncements of the wondrous benefits they have wrought to America's consumer, more and more consumers are being forced out of the financial mainstream for their services and financial needs at significantly higher costs from less-regulated providers. A fabulous result.

The establishment's answer: "What you want is for banks to have no regulations and to be able to wreck the American economy as they did in fueling the housing bubble! "

No. What was and is needed is an appreciation of the law of unintended consequences. What was and is needed is restraint by politicians, with the understanding that significant changes may end up harming more consumers than they help. What was and is needed is a realization by regulators that because you discourage a bank from lending to or serving a set of consumers, you have not eliminated the needs of those consumers for those services. What was and is needed is an understanding by consumer protectionists that they should be advocating for the best system for consumer finance and banking rather than punishing mainstream providers whose practices have allegedly "harmed" individual consumers.

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Comments (7)
Perhaps the first "borrower" protection was when the Chairman of the Senate Banking Housing and Urban Afffairs Committee Senator Proxmire, - who was responsible for industry safety and soundness,prohibited federally charterd S&Ls from offering anything but fixed rate mortgages,subsequently bankrupting the industry. Then he gave us HMDA and CRA.
So be carefull: when they drive lenders from the market, these same politicians will force them back in.
Posted by kvillani | Thursday, July 19 2012 at 3:09PM ET
Actually, there are only a few "bad banks" but most of them are very large. There were really only 8 entities that had almost 90% of the market. Amex, Discover, and 6 bad banks. In private discussions with each of them,their card executives acknowledged that they were "abusing" the customers but each was afraid to stop lest the bank equity analysts crucified them for trying to lead into a less abusive environment. As a result, the Card Act took them all down. Even today, not one of those banks has a definition of predatory or abusive practices.

Then Dodd-Frank came (everyone surely understands the irony that these two goof-balls have their name on an act to regulate when they were the cause of so much harm). And the Consumer Financial Protection Bureau name says it all because the laundry list of "sins" is so long that I am embarrassed to have been a banker. Yes, consumers need protection because they are almost against oligopoly. The bank credit departments have lost all touch with the reality of underwriting because of reliance on credit scoring which is like driving a car by only looking at the rear view mirror. You worked at Citibank which was "Ground Zero" for the elimination of underwriting which included the customers "ability to repay the debt".

The Durbin Amendment is another example where a program to heighten the migration of customers from checks into electronic banking and reduce staffing at the merchant and the bank was eventually turned into a program of abusive charges and violations of TIL until the regulators were pressured to do something. Durbin was just the final straw.

Today, look at the banks that are trying to get into payday lending at interest rates of 90
Posted by FrankRauscher | Thursday, July 19 2012 at 5:28PM ET
(continued from above) rates of 90
Posted by FrankRauscher | Thursday, July 19 2012 at 5:57PM ET
Banking is basically simple: collect deposits and make loans. Our economy is only seriously threatened when banks try to become high flying growth stocks by attempting to turn a basically utility business into a highly leveraged lender, proprietary trader or high margin fee based service provider. When things get out of control, the federal governments spends a lot of tax money, and the rest of us defer a lot of opportunities waiting for the banks to get fixed. Finance is most useful when it is the service of engineering and commerce, and not trying to extract value out of the economy through "inefficiencies" in the markets. So-called financial innovations are justified on the basis of how much more effective it is for the clients and the econmy. But when the costs to taxpayers of "recapitalizing" the banking system is included in the all-in costs of innovation, has it really been worth all that much to anyone else besides the bankers?

I too was a banker during its middle stages of becoming an extractive activity to the rest of the economy. Banking is essential, but it's hard to argue that we don't need some protection from it. Sometimes a lot.
Posted by stochastics | Thursday, July 19 2012 at 6:06PM ET
The role of the government is to protect it's citizens; it is not to protect corporations. I applaud regulations that ensure citizens are treated fairly and not taken advantage of for corporate gain.
Posted by EFB | Friday, July 20 2012 at 2:29PM ET
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