For the 15th time since 1984, American Banker has sponsored a
As has been the case since 1991, the survey was a collaborative effort
(The previous survey was conducted in October-November 1997.)
Respondents were chosen by random-digit dialing, which ensures a
Interviews proceeded with adult heads of household who said they had at
People without a bank or brokerage account, mutual fund, loan, credit
The statistical margin of error is plus or minus 3% at the 95%
This means that on a question answered by all 1,002 people, it is 95%
The sampling error widens on questions answered by smaller groups of
Gallup's efforts were coordinated by vice president Carole Hewitson in
American Banker executive editor Jeffrey Kutler (212-803-8397) was the
Part One of this two-part overview series on the 1999 survey appeared