Activating Data for a Multi-Channel Strategy

Data warehouses, lakes or MCIFs are necessary tools for financial institutions to contain data, but they are not the end of the line to make that data actionable. FIs must properly activate their data to focus on ‘the last mile experience’ not only for operational decision making, but for proper account holder retention and relevant engagement. Co-founder and head of product for Segmint, Nate Shahan, as well as client Ben Udell from Monona Bank, come together to discuss how the business of banking is transformed through transaction data insights.