Dr. A. William McVey is a professor of marketing at Webster University and author of the book, Value Proposition Marketing: How to Know, Get and Retain Customers. McVey studied media under McLuhan and is a widely respected, international business consultant who has worked with clients such as American Century Investments, Sprint, Bank of Montreal and PPG. You can contact him at email@example.com.
Like what you see? Make sure you're getting it all
Independent and authoritative analysis and perspective for the banking industry