Abbe Conrad is vice president, Prepaid Solutions, for First Data. In her role, she owns business-to-business (B2B) and business-to-consumer (B2C) product development for the Open Loop line of business, including the Money Network® product suite. Since joining First Data in 2004, Conrad has held several positions across the organization. Her responsibilities have included managing global training and system security for new financial service systems and serving as lead product director for the Walmart Money Network Paycard program implementation. Conrad has also held responsibility for the launch of the Open Loop merchant funds transfer settlement solution, client reporting suite, First Datas incentive card product and the Google Wallet Prepaid card. Prior to First Data, Conrad was responsible for new product development and business analytics at United Research Services Corporation (URS). She served as lead data manager for a $500 million dollar Watershed Project contract and has managed software and website development for EPA programs. She holds a Bachelor of Science degree in business administration and computer information systems from Colorado State University. Conrad is a certified New Product Development Professional.
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