Comparing the U.K. payments landscape to that of the U.S. is sometimes like comparing apples to oranges according to Ankit Kumar, manager of digital payments and mobile financial services at Gemalto.
As with many mobile apps and services, I think we underestimated the fragmentation issue. That includes consumers preferring different operating ecosystems, and also different versions of Android or iPhone hardware, according to Ankit Kumar, manager of digital payments and mobile financial services at Gemalto.