Brian Swanson is a partner at Flashpoint Marketing, a marketing consulting firm that focuses on providing traditional and digital lead generation services exclusively to the accounting profession. In 2008 he joined Flashpoint to lead the development of the firms digital services practice which included traditional and mobile website development, inbound marketing programs and search engine optimization efforts.Prior to joining Flashpoint, Mr. Swanson worked for one of The Big 4 firms assisting with audit practice marketing and development. He has also worked as the Director of Marketing & Business Development for a regional accounting firm in the Southeast United States.In 2009 Brian earned his Master in Business Administration in Finance from Benedictine University. He also holds a Bachelor of Arts in Secondary Education from Northeastern Illinois University. Brian was the first accounting marketing professional to earn certification from the Search Engine Marketing Professionals Organization (SEMPO) in internet marketing and advanced search engine optimization. He is currently a member of the Association of Accounting Marketing and SEMPO.
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Independent and authoritative analysis and perspective for the banking industry