Charles Liu is the Financial Center, ATM and Market Planning executive responsible for the Consumer Bank’s market growth strategy, and building new financial centers including renovations. He is also responsible for delivering new capabilities to our 16,000 ATM’s across the network. Liu leads the development of local market strategies across all major and metro markets, ensuring convenient access to Bank of America’s physical services for our 40 million consumer banking and small business clients.In Liu’s 25 years at Bank of America, he has led growth strategies in several lines of business including Small Business Banking, Retail Banking, Home Loans, Dealer Financial Services, Online Banking, Consumer Deposit Products, and Preferred Banking. Liu is passionate about customer-focused business innovation and led the development of multiple new products and services.Liu was born in Rangoon, Burma, and immigrated to the U.S. at the age of eight. He is based in Silicon Valley, California, and is an avid wine collector and connoisseur.
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