David Coppock has more than 20 years of experience in technical and strategic marketing positions. As senior vice president of Data Mining and Modeling at ANALYTICi he has implemented leading edge methodologies for targeting, segmentation and marketing strategy applications. He also led the Analytic Database Marketing Division at AT&T. He holds a Ph.D. in economics from Yale University and can be contacted at email@example.com.
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Independent and authoritative analysis and perspective for the banking industry