Devaraj Southworth

CEO

Devaraj Southworth is co-founder and CEO of Thirstie.

E-Commerce

Don't get fancy. Traditional branding can boost digital pay for alcohol.

It may seem shortsighted, but online retailers need to be laser focused exclusively on what has traditionally worked to maximize online sales, writes Devaraj Southworth, co-founder and CEO of Thirstie.

By Devaraj Southworth

January 9