Franklin Chu

Both consumers and merchants are realizing the permanent benefits, says Azoya USA's Franklin Chu.

The move toward a cashless economy in China reveals a boom in actionable data, says Azoya USA's Franklin Chu.

The retailer combines WeChat, digital checkout and coupons to reach a wider market, says Azoya's Franklin Chu.

Mobile pay is embedded in social media platforms and large retailers, proving an e-commerce spending boom, says Azoya USA's Franklin Chu.

The sessions are interactive, and viewers can purchase products at any time during the session by clicking on a small product window and making a purchase with an app such as Alipay, says Azoya International's Franklin Chu.

Trends in China such as mobile payments, omnichannel shopping and social commerce show us what a post-coronavirus world could look like for brands and retailers in the U.S., says Azoya International's Franklin Chu.

The 2019 outlook for China’s cross-border e-commerce sector remains positive due to strong consumer demand, favorable regulations and tech-savvy shoppers’ interest in convenient mobile pay options, writes Franklin Chu, managing director for Azoya USA.

Given Chinese consumers’ appetite for U.S. and foreign brands, retail companies planning to participate in this year’s holiday sales in China should consider capitalizing on China’s huge holiday sales by adopting mobile pay and influencer marketing and by emphasizing quality and authenticity, according to Franklin Chu, managing director for Azoya USA.

Adapting to Chinese consumers’ expectations of mobile pay options can help international retailers remain relevant and competitive by offering an easy, smooth, and interactive customer experience, writes Franklin Chu, managing director for Azoya USA.

Retailers should also notice that each transaction with customers contains more than the currency, it contains the potential opportunity to establish a relationship, writes Franklin Chu, managing director of Azoya International.