Jenny Wise is a senior analyst serving B2C Marketing Professionals. Her research focuses on emerging marketing tactics, with a primary emphasis on mobile marketing, mobile advertising, and gamification strategies. Her research examines the consumer adoption and usage of devices and features, including the organizational maturity, strategic frameworks, and vendor partnerships and technologies required to successfully deploy mobile marketing tactics.Jenny has spoken at numerous industry events on the topics of mobile marketing, mobile advertising, and cross-device marketing strategies, including CTIA, Mobile Media Upfront, AdExchanger's Industry Preview, and SM2 Innovation Summit. Her research and analysis have also been cited frequently in publications, including AdAge, Forbes, MediaPost, NPR, and TechCrunch, and she has been a contributor to Forbes, Direct Marketing News, and CMS Wire.Previous Work ExperiencePrior to her role as a senior analyst, Jenny was a researcher on Forrester's interactive marketing research team. In this role, she conducted quantitative surveys and data analyses of consumer behavior and interviewed hundreds of marketers and agency thought leaders while contributing to published work and consulting. In addition to emerging marketing tactics, she contributed to published research and consulting on digital media buying, social media, and consumer privacy that can help inform marketers' strategies.Before joining Forrester, Jenny served as an account manager at Neptune Web, a full-service interactive web agency and consulting firm.EducationJenny holds a master's degree in human factors in information design from Bentley University and a B.S. in economics from Trinity College (Hartford). She has also done postgraduate coursework in information design, interaction design, and app design at San Francisco State University.
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Independent and authoritative analysis and perspective for the banking industry