Katerina Brahy

Vice president of product and engagement, Maps Credit Union

Katerina Brahy is vice president of product and engagement at Maps Credit Union, a member-owned financial cooperative based in Oregon. She is currently researching how "relational risk" shapes loyalty, decision-making and long-term relevance in financial systems.

Consumer banking

Banks have optimized for efficiency at the cost of customer trust

Automated systems respond poorly when confronted with edge cases and unfamiliar circumstances. But those are exactly the moments when a customer's trust in a bank is either established, or lost forever.

By Katerina Brahy

5h ago