Katherine Everett joined Ally Financial as North American Deposits marketing executive in April 2009. In this role, she leads the deposits marketing efforts for Ally Bank in the U.S. and Canada. Since joining Ally, Everett has launched two iterations of Ally Bank advertising described by the New York Times as one of the most-talked-about advertising campaigns, which included print, TV, radio, digital and direct mail executions. Prior to Ally, Everett worked at Bank of America for five years in various marketing and e-commerce positions. She came to Bank of America from Red F where she served as managing director for client relationships across a variety of industries. She spent 12 years at ChoicePoint leading database marketing efforts for a number of clients in the financial services industry including MetLife, Travelers, CitiFinancial and Prudential. Everett has a bachelors degree in mathematics and business administration and a masters degree in business administration from the University of North Carolina at Charlotte. She serves on the Human Services Grants Committee of the Womens Impact Fund in Charlotte.
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