Kevin Grieve

As issuers make rewards more personalized and proactive, a balance between savvy and privacy must be maintained, according to Kevin Grieve, North America payments lead for Accenture.

Instead of focusing on static rewards, card issuers should focus on more proactive and data-driven “rewarding.” This is a profound shift from a transactional strategy to a relational one, writes Kevin Grieve, North America Payments Lead for Accenture.