Only through data can issuers create a superior digital customer experience and provide strategic guidance to help on-the-go customers, writes Lisa Woodley, vice president of FSI customer experience for NTT Data Services.
Consumers are more than willing to share retail payment information, geolocations, as well as Uber, OpenTable, Facebook, and Twitter information. However, they have high expectations for what they receive in return, writes Lisa Woodley, vice president of FSI customer experience for NTT Data Services.