Maggie Marshall

Marketing manager

Maggie Marshall is the marketing manager for FindCreditUnions.com, which is a website focused on educating millennials and Gen Zers about credit unions and wealth inequality and helping them become financially independent.

Generation Z

Not paying attention to Gen Z? Your credit union is already behind.

This oldest consumers in this next group are approaching their mid-20s, so financial institutions must tweak their marketing if they hope to reach them in an meaningful way.

By Maggie Marshall

December 22
Generation Z

6 ways credit unions can attract Gen Z during coronavirus

The industry can gain lifelong members in this demographic by validating their financial concerns as the economy struggles and offering guidance without judgment.

By Maggie Marshall

October 9

TRENDING

Enforcement actions

Capital One fined $290M for ‘willful’ anti-money-laundering failures

The McLean, Va.-based company admitted that it failed to file suspicious activity reports even in cases when it knew about criminal charges against specific customers. The misconduct took place in a unit that served check-cashing businesses and was later shut down.

By Kevin Wack

9h ago
Growth strategies

Incoming Citi CEO Fraser signals major changes ahead

Weeks away from succeeding Michael Corbat, Jane Fraser said she’d consider streamlining some units or divesting others as part of her effort to kick-start return on equity.

By Allissa Kline

10h ago
Earnings

Wells Fargo pledges to cut $8 billion in overhead. Is it enough?

CEO Charlie Scharf’s long-awaited expense-reduction plan got a chilly reception from investors.

By Kevin Wack

January 15