Mark Bartlett

While B2B will never perfectly mimic the B2C space, there’s a lot businesses can learn from their consumer-facing counterparts, writes Mark Bartlett, marketing chief at FPX.

There are scenarios that complicate the B2B pricing process, before the customer even requests a quote. These issues vary across industries, growing even more complex once you bring subscription-based software solutions buyers into the picture, according to Mark Bartlett, chief experience officer of FPX.

For voice to truly thrive in business and enterprise settings, the technology must handle complicated transactions, such as an order for multiple sets of tables and chairs with customized dimensions, writes Mark Bartlett, chief experience officer at FPX.