Randy Cuff has more than 20 years of broad marketing experience across a wide range of industries with an emphasis on direct marketing, loyalty and CRM. As a Senior Marketer, Mr. Cuff has worked client and agency-side with a number of high profile market leaders. Before joining Intrawest in 2002, Mr. Cuff held various customer marketing positions with TELUS. Prior to that, he spent his time agency side with Carlson Marketing, where his clients included British Airways and LMG (Air Miles). He has also worked with Leo Burnett, Vickers & Benson and began his career with McLaren McCann. He is a current member of the CMAs Privacy & Ethics Committee. When not marketing ski vacations, he tries to enjoy them with his family.
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Independent and authoritative analysis and perspective for the banking industry