In 2007, Rob Heiser co-founded Segmint Inc, a fast-growing marketing technology company based in Akron, Ohio. He currently serves as Segmint�s president and CEO. Heiser is also co-founder, president and CEO of WiredViews Inc., a boutique digital marketing agency. Previously, Heiser was chief technology officer of SupplierInsight (acquired by Procuri), where he led the application and product development of the first commercially available Supplier Relationship Management (SRM) application. Heiser was also manager of internet applications and one of the founding employees of Xtrasource, Inc. (acquired by Sento in 2003). Heiser�s experience as an accomplished entrepreneur and his cross-industry expertise regarding all facets of data analytics, delivery channels and marketing technologies have provided him superior success in developing, launching and growing seven technology-driven businesses. His deep industry knowledge and experience also allow him to serve as an authoritative source regarding current and emerging trends impacting the constantly evolving digital marketplace. Heiser holds a Bachelor�s of Business Administration degree in Management and Information from Kent State University, Kent, Ohio.
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Independent and authoritative analysis and perspective for the banking industry