Robert Griffin has more than 15 years experience in the financial services industry.� His primary areas of focus are sales management, sales model design and customer experience design across the Consumer, Wealth, Small Business and Commercial lines-of-business.� Robert has demonstrated success in accelerating sales and profit growth and improving competitiveness through the application of proven sales strategies and models at leading banking institutions. ��Robert’s consulting work has focused on employing integrated marketing and sales strategies across channels and the sales lifecycle, including prospecting, lead generation & qualification, sales execution, fulfillment and account onboarding.� Robert has helped banking clients navigate channel migration and support sales and marketing in an increasingly digital and direct channel environment.� Robert has spoken on sales and marketing topics at professional conferences including the CBA.Robert started his career at MBNA American Bank and has worked with the Jackson LaSalle Group and Charter Consulting.� Robert received an undergraduate degree from Georgetown University and an MBA from The University of Notre Dame.
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Independent and authoritative analysis and perspective for the banking industry