Susan Herbst-Murphy joined the Payment Cards Center after a career conducting product development, product management, research and strategic planning with card issuing and acquiring banks. She managed a business line which included a Visa Top-25 debit portfolio (consumer and small business,) prepaid cards, university one-cards and ATM cards. Herbst-Murphy has expanded the PCC research agenda to include commercial cards, small business credit, and public sector payment card initiatives. Last year, she co-authored a paper which identified the young, affluent prepaid card �power user� and the �hybrid� financial services consumer whose combined use of traditional and alternative products blurs the distinction between banked and underbanked. A follow-up paper is in progress.
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Independent and authoritative analysis and perspective for the banking industry