Tim Collins has been with Wells Fargo for the past thirteen years. Before working as Senior Vice President of Experiential Marketing, Tim managed Brand and Direct Marketing at Wells Fargo. In recent years, he created the Experiential Marketing function at Wells Fargo. The Experiential Marketing group creates unique experiences that customers choose, setting the stage for business opportunities. This includes; sponsorships, events, virtual worlds, social media, and only at Wells Fargo experiences. Some of these unique experiences include the Stagecoach Appearance Program. The Stagecoach Appearance Program travels to hundreds of events every year and with over 10 museums across the US our Wells Fargo Museums serve to engage our customer while leveraging our rich history. Wells Fargos presence in social media is particularly noteworthy. Wells Fargo was the first large bank to enter social media, and remains a leader, to this day.Prior to Wells Fargo, Tim spent two years at the old San Francisco-based Bank of America. He also spent ten years in marketing with some of the top fast food businesses, including; Taco Bell and Popeyes.Tim has a Bachelors Degree from Johns Hopkins University, and a Masters of Business Administration from Northwesterns Kellogg Business School.
Like what you see? Make sure you're getting it all
Independent and authoritative analysis and perspective for the banking industry