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Building a brand in the marketplace is the necessary foundation for long term success in the financial services marketplace. But a brand can't do the job alone. You need to capitalize on your brand by developing an ongoing, detailed plan for growth.
July 17 -
"Credit Unions: Where Membership Matters." Great slogan; too bad we cannot prove it. Many members refer to their credit union as their bank and themselves as customers.
July 17 -
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The Credit Union Journal encourages feedback from readers, whether in the form of letters to the editor or as opinion columns. Contact Lisa Freeman at lfreeman cujournal.com or 888-832-2929.
July 17 -
On the morning of August 29, 2005, the lives of millions of Americans living along the central Gulf Coast changed forever. Hurricane Katrina, the worst natural disaster this country has experienced, resulted in the loss of over 1,500 lives and the destruction of public and private property of all types and descriptions along the Alabama, Mississippi, and Louisiana coasts.
July 10 -
With just three months remaining on the legislative calendar, Alabama Congressman Spencer Bachus, a one-time credit union opponent turned supporter, has emerged as one of two favorites to chair the House Financial Services Committee in the next Congress.
July 10 -
Management guru Stephen Covey said: "I don't see the world as it is. I see the world as I am." What he meant was that everyone has largely unconscious mental models that influence behavior. It follows that training and marketing programs will best succeed in altering the behavior of others-whether staff, members or potential members-when they address and change people's thinking.
July 10 -
The once-powerful S&L lobby, which retreated into the background for more than a decade after the financial debacle of the 1990s, is flexing some of its lobbying might these days and has convinced Congress to weigh in on the controversial proposal to raise capital at the Federal Home Loan Banks.
July 10
