NORFOLK, VA. – 1st Advantage FCU said yesterday it has selected Geezeo to provide a PFM solution and integrated marketing platform.
1st Advantage already utilizes Geezeo’s Community Answers Platform. The credit union, a Fiserv client, has been aggressive in branding and recently launched its new website. The Geezeo PFM solution will complement this effort.
“We’re firm believers in the importance of engagement,” said Jim Craig, marketing vice president for the $500 million credit union. “The more engaged a member is with 1st Advantage, the more loyal they are. PFM provides a much greater level of engagement than traditional home banking and we are looking forward to offering this service to our members.”
