70% of PFCU Biz Now Self-Service

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The $275-million Patriot Federal Credit Union here said it has achieved a long-time goal of having 70% of its transactions conducted through self-service delivery channels. PFCU credited eCU Technologies, the CUSO of Pennsylvania State Employees Credit Union, Harrisburg, Penn., for helping it achieve the goal through the use of eCU Technologies' service bureau home banking solution, which represents 23% of PFCU's volume.

"Having approximately 72% of our transactions conducted through self-service channels means we've really empowered our members to manage their accounts," said Ed Lehman, EVP with Patriot Federal. "And our enhanced home banking solution, eBranch as we call it, has played a big part in surpassing this goal."

The 45,000-member Patriot FCU now offers its members e-statements, check imaging, an online demo version of home banking, the ability to access the credit union's core system bill payer module, and the ability to manage their bill payee list by adding and deleting payees themselves online, along with other options.

Several other enhancements are also underway, PFCU said, including expansion of a target-marketing module that will allow individualized target marketing based on the products and services members currently use (taken from the core database), and e-mail alerts to members to advise balance levels, direct deposit postings, etc.

The credit union said that 6% of its eBranch members sign up for e-statements, which has only been available for about six months. Currently, 36% of the credit union's membership has signed up for eBranch. On a monthly basis, PFCU said 31% of that group uses eBranch six or more times a month.

For info: www.ecutechnologies.com.

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