GLENDALE, Ariz. – Aero FCU has signed with CoreTrac to implement the company’s ResourceOne as its customer relationship management solution to enhance sales, marketing and member service effectiveness.
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“We wanted to find a system that was in sync with our strong focus on service culture and member relationships,” said Preston Sanders, president of the $190-million credit union. “An easy-to-use, but powerful CRM/sales tracking technology is vital to achieving our business objectives of growth and member satisfaction.”
“CoreTrac’s ResourceOne can help solve a financial institution’s sales tracking and contact management challenges, and really bring accountability to the table,” said Alan Buhler, executive vice president at CoreTrac.
